Liquid London

Role: Strategy, Creative Strategy, Scripting + Copywriting

Liquid London is a pheromone fragrance brand that provide people with a unique and memorable scent profile.

My role was to develop social content for the client to drive sales for their fragrance line. The strategy behind this involved creating content that mimics the look and feel of what their target audience typically engages with on platforms such as TikTok and YouTube.

I drew inspiration from viral meme moments like 'Man with Sign' and content styles on YouTube and TikTok that involve challenges and live reactions – all content that resonates with the client's target audience.

I worked on conceptualising the high-production ads, and conceptualising the design statics, as well as building out concepts for user-generated content. This also involved working on all copy and scripting.