Kuddly

Role: Strategy, Creative Strategy, Scripting + Copywriting

Kuddly are a cosy-wear attire brand; my role was to develop social content for the client to drive sales for their best-selling Hoodie Blanket and Weighted Blanket. Some creatives featured had a ROAS between 5-10.

I worked on conceptualising the high-production ads, and conceptualising the design statics, as well as building out concepts for user-generated content. This also involved working on all copy and scripting.