Absolute Reg provides British vehicle owners with affordable selection of private number plates. The strategy for this client was to build their social presence and deliver content that drives sales.
I’ve selected some of the top performing creatives for this client; some creatives experienced a growth of 10x.
The success of these creatives can be attributed to it feeling like organic content that our target audience would typically engage with.
This concept was based on the viral TikTok trend where the TikToker goes up to people with expensive cars and asks them what they do for a living.
The USP of the client lies in the affordability of custom private plates. The approach involves taking a concept that typically interviews wealthy people and flipping it, essentially showcasing a luxury lifestyle without the hefty price tag.
I worked on conceptualising the high-production ads, and conceptualising the design statics. This also involved working on all copy and scripting.
